Unzip a New Market

Sex-Positive Travel Programming for Modern Hotels

Today’s traveler is craving more than just comfort. They want authenticity, intimacy, and curated experiences that align with their values. A growing number of guests are seeking sex-positive destinations where they can explore sensuality without shame. Yet the hospitality industry remains behind the curve, missing out on a high-spending, loyalty-driven segment of the modern travel market. The NSFW is here to change that.

A black-and-white photo of a man and woman facing each other closely indoors.

Who Are Sex-Positive Travelers?

Sex-positive travelers are curious, open-minded individuals and couples who prioritize freedom of expression, pleasure, and connection in their experiences. They include:

  • Young professionals and creatives aged 25-45

  • Ethical non-monogamists, LGBTQ+ individuals, kink-aware guests

  • Affluent couples seeking romantic escapes beyond clichés

  • Festival-goers, wellness seekers, and cultural explorers

  • Many are already investing heavily in boutique stays, curated retreats, and alternative experiences — but few hotels have earned their trust.

Why It Matters for Hotels

  • Growing Market: The global wellness tourism industry is projected to surpass $1.4 trillion by 2027 — with sexual wellness emerging as a major vertical.

  • Increased Revenue: Guests who feel comfortable exploring desire are more likely to upgrade to premium suites, book private amenities, extend stays, and purchase add-ons.

  • Press & Social Buzz: Sex-positive suites and experiences generate viral media coverage and organic influencer content.

  • Brand Loyalty: Become a trusted destination for a deeply underserved, grateful audience.

Cover of a magazine featuring a woman in red lighting, with text that reads "NSFW" and "This Class Sucks, An Oral Examination."
Poster for a wellness event featuring a woman on aerial ropes, with text indicating a master series called 'Learn the Ropes' including an intro class and shibari party, hosted by New Society for Wellness.
Book cover for 'Impact Play,' part of the NSSW Masters Series, depicting a person in black leather attire with gloves and paddles, using a red and black color scheme.

Proposed Programming

We propose a branded partnership with The NSFW to co-develop discreet, elegant, sex-positive hospitality programming tailored for your property. We have developed workshops, private dinners and spicy parties which cater to sex-positive travelers. Programming may include:

Themed “Playcation” Suites

  • Thoughtfully curated rooms with luxury intimacy tools

  • Aesthetics to match the members-only NSFW Clubhouse

  • Smart lighting, soundscapes, mood-setting features

  • Safe toy cleaning stations and The NSFW Guide to Sex for getting spicy

Pleasure Concierge Service

  • Guests can request items like lube, bondage kits, or sensual oils, delivered discreetly to their room.

  • Add-on experiences: Tantra guides, couples’ massage, erotic dining

Workshops & In-Room Experiences

  • Host intimacy classes, guided kink tastings, or pleasure-based mixology nights

  • NSFW-vetted educators and proDoms available for private sessions or small group activations

Brand Collaborations

  • Cross-promotions with leading intimacy brands (Lelo, Dame, Cake, etc.)

  • Opportunity to sell co-branded kits in-room or online

  • PR-worthy partnerships and pop-up activations

A DJ is playing music at a nightclub with a red NSFW neon sign on a brick wall, surrounded by women in black clothing dancing.
Elegant red-walled room with ornate patterns, a chandelier, and dark furniture.

What We Offer

The NSFW is the leading sex-positive members’ community in North America, with over 10,000 curious and conscious members across major cities. We offer:

  • Curation & Consultation: From room design to staff training

  • Programming & Partnerships: Pre-vetted guides, workshops, and talent

  • Marketing & Buzz: Exposure to a dedicated audience and aligned press outlets. The NSFW has been featured in over 250 news publications since our launch in 2016.

Let's Talk

We’re currently seeking 3-5 hotel partners in NYC, LA, Miami, Austin, and other popular cities to pioneer this movement with us. Whether you're a boutique property or a larger hospitality group looking to differentiate your offering, The NSFW is ready to help you lead the pleasure-forward revolution in travel.

Are you ready to become a destination for lovers — not just tourists?

Contact conspirator@ns-fw.com or call (929) 527-3109